Convert More Leads by Nurturing Them on Autopilot. Create a better customer experience from start to finish. Improving Marketing Return on Investment (ROI) B2B marketing provides greater exposure to an online business and helps improve brand awareness. It also builds more trust among customers by providing a platform where they can interact with customer service. In addition, the way you interact and respond to customers on social media can help sell your company's brand.
With expectations for digital experiences at an all-time high, here are 10 powerful benefits of launching and maintaining a comprehensive B2B e-commerce website for your organization. McKinsey report states that the effects of the COVID-19 pandemic have led to a permanent digital transformation in the B2B market. Data shows 80% of B2B shoppers don't plan to return to in-person sales even after pandemic. While B2B shoppers' expectations have been affected by the experiences they are accustomed to in their personal shopping lives, B2B and B2C e-commerce have important distinctions that businesses need to understand if they are to be successful. B2C e-commerce is based on maximizing sales.
While business-to-business e-commerce generates revenue, it's also about enabling your team and customers to be more efficient. Business-to-business e-commerce websites offer a way for your customers, dealers or distributors to buy your products online and a host of other benefits for your organization. Imagine that they see their online and offline orders in one place, manage their orders, quotes, see their prices and promotions available through an online experience. In addition, with the integration of a purpose-built B2B e-commerce digital experience platform, businesses can maximize efficiency, increase sales and improve the customer experience. An effective B2B e-commerce digital experience platform will allow your organization to easily grow and scale to meet market demand and customer needs, opening up new sales channels and continually reaching new market segments. By creating and testing compelling content for your target B2B buyers, you can deliver value and respond quickly to changes in the market. In addition, by adopting scalable B2B e-commerce cloud solutions, you can revamp your current technology and significantly improve your marketing and merchandising capabilities. Through integration with enterprise resource planning (ERP) and other back-end business systems, e-commerce provides remarkable efficiency for B2B organizations.
Since customers can place orders online at their convenience, businesses can focus on actual customer service functions rather than simply taking over orders. A B2B e-commerce site with public catalog pages is a powerful tool for reaching new B2B customers. Not only do your future shoppers prefer to shop online, they'll also demand it. As B2B buyers turn to the Internet to compare products and find the best prices, manufacturers and distributors can leverage the power of search engines to connect with them. By developing a responsive B2B e-commerce site with rich content and SEO friendly, you can locate new visitors and convert them into customers. A B2B e-commerce platform provides your company with an online presence, giving you control over your brand.
This allows you to promote, grow and strengthen your brand both locally and internationally. While other external b2b market channels can generate additional brand recognition benefits, your branded e-commerce website is the primary marketing tool for a sustained online presence and visibility. A B2B e-commerce site not only helps you reach new customers, but it also allows you to easily implement an automated cross-sell and upsell recommendation program. With this, you can increase sales by offering relevant suggestions to customers on the site and encouraging them to buy related items or items with more features and functionality. A well-designed e-commerce platform provides the right information to your customers, making the ordering process easier. In addition, by providing self-service capabilities, B2B e-commerce websites allow customers to easily place orders or reorder based on previous purchases, including negotiated pricing and personalized preferences. This not only increases sales, but also improves average order values. B2B e-commerce provides a perfect platform for organizations to launch comprehensive analytics campaigns.
Through e-commerce, organizations can easily measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turnover, sales effectiveness. Google Analytics offers e-commerce tracking, but integrating analytics with your ERP also gives you much more valuable data with actionable insights. While there are certainly differences in the experiences of retail shoppers and B2B buyers, B2B organizations still need to employ intuitive design, rich content, and interactive functionality on their websites in the form of product recommendations and trends based on previous searches. Merchandise based on public holidays or themes and easy access to previous orders, account settings, profile and wish lists. Your physical sales team will also benefit from the launch of a comprehensive e-commerce effort. A B2B e-commerce portal or site will improve your sales teams' visibility of customer orders, prices, and history while traveling or working remotely. While it is recognized that current buying trends are mostly nonlinear, it's important to provide an omnichannel experience for your customers with a B2B e-commerce platform.
Typically, B2B shoppers move from one device to another and across multiple platforms as they search for the products they need. Launching channel-specific or co-branded e-commerce sites is easy with the right B2B e-commerce platform. This capability allows you to offer co-branded websites or microsites for each of your key distributors or customers as well as allowing sites that serve a specific international audience by presenting content in alternative languages or currencies. Using the right B2B e-commerce platform is the key to improving the customer experience and increasing sales. Optimizely's DXP is a centralized and scalable B2B e-commerce platform that enables companies to create and optimize e-commerce operations across multiple digital touchpoints. The platform is a combination of content cloud, commerce cloud and intelligent cloud solutions. Understanding these benefits will help businesses make informed decisions when it comes time to launch their own comprehensive B2B eCommerce website.