When it comes to marketing your product, a B2C customer is more likely to feel emotional and be subject to buying products on a whim or on the spur of the moment. But B2B customers will be much more logical and seek to make informed business decisions. B2B customers aren't looking for custom commodities. For B2B companies, the sales cycle is usually longer compared to B2C.
Your customers need more points of contact with you before they're ready to buy. In general, B2B also takes longer because several people have to approve the purchase decision. They have accounting departments that have to approve the purchase and it's often a team decision as well. It may take some time until the purchase is approved internally.
It depends on your business and what you sell. B2B might be better for companies selling a complex, expensive, or high-volume product, because other companies may have the money to buy and the time to thoroughly examine the product. On the other hand, B2C may be a better model for companies with less expensive products, higher inventory turnover, and a large or growing customer base. Another key difference between B2B and B2C marketing is how long a customer is a customer.
B2B businesses have a much longer lifecycle where customers stay for years and establish a relationship with the company, while B2C businesses can see many unique customers. Although “B2B” and “B2C” may sound a bit like the names of 90s boy bands, these acronyms represent two main types of marketing, and both have big differences in tactics and strategy. While in each case you continue to sell a product to a person, the main difference is that B2B audiences make purchasing decisions based on logic, and B2C customers usually make their decisions based on emotion. Most B2B companies are still venturing into the remarkable potential they have to attract B2B customers.
As you now realize, there are many factors that influence the decision when deciding between B2B and B2C for your business model. The sales cycle is also very different for each environment, as B2B selling is a much more deliberate process. When it comes to differences in marketing for B2B and B2C companies, it all comes down to choosing the right strategies. B2B marketers learn the complexities of industries they may never have thought twice about before.
It often explains why a B2B purchase is based more on logic and why a consumer's purchase is often based more on emotion. It's important to learn, compare and contrast the qualities of B2B and B2C e-commerce before venturing into any of them. That means B2B companies need to demonstrate that they fit the company's broader goals to convince everyone involved to move on to buying. B2B and B2C e-commerce businesses (see what e-commerce is) have many shared qualities, but they also have a number of important differences.
This disconnect between user intent (casually browsing social media) and the advertiser's goal can limit the effectiveness of B2B social media marketing. Another big difference between B2B and B2C businesses is that they also tend to operate differently and offer unique benefits. When you market to a B2B, you'll find that companies work hard to streamline the buying process and save time and money. You must provide your B2B customers with a very clear understanding of the value of your product or service.
The sales cycle tends to be longer in B2B, which means you can really research your target audience and try to consider all their concerns. .