It may surprise you that the b2b market is much larger than the B2C market. Unlike B2B companies, B2C companies work in a larger scale market and the target is much more dispersed. Search marketers weigh heavily on the importance of following the marketing funnel when acquiring customers. Business-to-consumer (B2C) businesses sell to everyday customers.
The network you project for B2C marketing is much broader than B2B, and covers a wider variety of demographics, socioeconomic groups and tastes. We know that embarking on your digital journey can be a daunting task, especially since B2B e-commerce isn't always as easy to sell as B2C in many ways. Another big difference between B2B and B2C businesses is that they also tend to operate differently and offer unique benefits. Amazon's B2B channel works well for dozens of industries, from construction and automotive to retail and information technology.
Depending on the product or service you offer, the most complex sale could be B2B or B2C. This is a key difference between B2B and B2C marketing, since the target audience is usually more similar for B2B marketing. In B2B marketing, ad copy tends to use terms that your customers are familiar with, while in B2C marketing, ad copy can be more playful and emotional. Also, you won't neglect that you have competitors and your products are spreading through the same market, so the customer is waiting to know what is different with your product and why they should go and buy your product while in the safe zone with their favorite product that they have been buying for years ago instance.
As is to be expected, the form of advertising and the focus of the content should also vary between B2B and B2C. With more than 500 business customers, Marketo Engage has the expertise to help you execute a powerful acquisition strategy. B2B software companies can also organize demonstrations or a trial period to prove that their product works as promised. When it comes to B2B search marketing, being able to represent where you rank in the market and make your personality shine can help drive brand recognition and lead generation.
Of course, the value in the b2b market and the costs are higher than the prices in the b2c market, since the company will buy with a cost of thousands of dollars, but the customer can buy with a maximum of a thousand dollars, if not less. And steel processors buy their plates from steel wholesalers who buy from steel producers, two more markets. While B2B marketing focuses on building personal relationships, B2C marketing has a slightly more transactional approach. Salespeople in the b2b business can use industry jargon to achieve an effective result with b2b platforms, but in the b2c business the message must be related to the needs of consumers, requiring the use of fewer buzzwords and a friendly tone in the message.