Due to the difference in market size, the b2b market involves fewer transactions than the B2C market, but a higher volume of sales. The short answer is that it depends. It depends on your experience, your experience, your knowledge, your specific skill set and what you offer to the market. It also depends on what you want for yourself and your business.
In B2B sales, this is even more effective because entrepreneurs are trying to sell to others. As a result, they are generally more relaxed about people trying to sell to them as a business. At least, sales and marketing are more part of their language. They understand it, expect it and are less concerned about it being sold to them, directly or indirectly.
It depends on your business and what you sell. B2B might be better for companies selling a complex, expensive, or high-volume product, because other companies may have the money to buy and the time to thoroughly examine the product. On the other hand, B2C can be a better model for companies with less expensive products, higher inventory turnover, and a large or growing customer base. The good news is that there are several high-income skills, and all of them are useful for B2B and B2C business models.
You can also make a lot of money in the B2C sector, but first you need to build a massive customer base. We'll start with five differences between selling to consumers and selling to businesses, and why these distinctions make B2B so attractive. So, when you compare B2B to B2C in general, the sales cycle for B2B customers takes longer, but they're likely to stick with you. If you're a B2B marketer, you're most likely having difficulty communicating your product or service in an easy-to-understand way because you might think that your customers have certain B2B marketing expectations.
In B2B, you tend to have higher customer acquisition costs that are justified by higher equivalent prices. Common B2B products are consulting services, customer relationship management systems, writing services, lead generation, and many more. Another big difference between B2B and B2C businesses is that they also tend to operate differently and offer unique benefits. While the buying process may be longer, a B2B customer isn't likely to buy just one or two small items like B2C customers will.
Employees who make purchases on behalf of their employer want to spend their money wisely, but they NEED to spend it. If you're running a business that mass-manufactures products and needs warehousing, B2B may be the right choice. There is also, I think, a strong dose of “reciprocity” that exists in the B2B market and that is not being exploited. If you choose the B2B route, you need to find a retailer to buy your watermelons in bulk (see what is wholesale).
The easiest way to explain this is that a B2B transaction often requires more consideration, involves more people, and requires more decision makers. B2B marketing is aimed at people who buy a product on behalf of a company, usually those who make the key decisions.